Sustainable products. Our customers and stakeholders have asked for more. So, we’ve answered.
Our Better World product range bring improvements in at least one area of sustainability. Improvements supported by clear, credible third-party sustainability certifications or eco-labels, giving our customers the trust and transparency they require.
Our approach to this is evolutionary. Certifications are a good place to start because many products already have them. As a next step, we want to showcase claims and improvements around key attributes, like using more sustainable raw materials, reducing carbon or energy, and designing circularity.
Looking ahead, our vision is bigger. We want to offer tools – similar to a product lifecycle assessment, for example – that can be more automated and efficient. We target 100,000 Better World products on offer to our customers by the end of 2024/25.
The Better World product range forms the foundation of our alignment towards the EU taxonomy for sustainable activities. As we continue developing the framework, we’ll begin to report key metrics that are taxonomy-aligned. Our aim is to complete a taxonomy benchmarking analysis over the next year.