Customers can more easily search, browse and buy anytime, anywhere
Oxford, UK, 7 February 2017 - RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the global distributor for engineers, has developed a new and improved website optimised for mobile devices to support its growing mobile user base. The company has seen a fourfold increase in mobile traffic to its website year on year and the new site enables customers to more easily search and buy products whenever and wherever they need. The release further supports the company’s priority to provide a best-in-class experience for customers.
The new mobile-optimised website provides a much-improved user experience for customers accessing the RS portfolio of over 500,000 products on their mobile devices, making it easier and more convenient for them to research, browse and purchase on the go. Developed using Agile methodology, which has enabled the enhancements to be implemented quickly and efficiently, the website allows customers to check real-time stock availability, pricing, view technical specifications and datasheets, manage their basket and checkout using their RS account or pay by credit card.
Alex von Schirmeister, Chief Innovation Officer at RS, commented: “The mobile-optimised RS website is another key step in our ongoing efforts to improve the online experience for our customers. With our mobile user base expanding, providing an enhanced mobile-optimised experience is vital and is already helping us to drive more traffic onto our site than ever before. Agile methodology has once again been the key to this implementation and will enable us to continue to quickly improve the site over the coming months.”
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer more than 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronic components, electrical, automation and control, and test and measurement equipment, and engineering tools and consumables.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2016 had revenues of £1.29bn.