• About us
  • Our leadership
  • Alex Baldock

    Independent Non-Executive Director

    Alex Baldock

    Joined in September 2021

    Skills, experience and contribution

    Alex has extensive experience in digital transformation, accelerating omni-channel growth and embedding customer focus, evidenced through his successful transformation of Currys plc. Alex was previously Chief Executive Officer of Shop Direct, now the Very Group, where he led the business’s digital transformation from a catalogue retailer to the UK’s second largest e-commerce pureplay. This included four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement.

    Current external roles

    • Group Chief Executive of Currys plc

    Committee membership

    • Member of the Audit and Remuneration Committees.