Joined in September 2021
Skills, experience and contribution
Alex has extensive experience in digital transformation, accelerating omni-channel growth and embedding customer focus, evidenced through his successful transformation of Currys plc. Alex was previously Chief Executive Officer of Shop Direct, now the Very Group, where he led the business’s digital transformation from a catalogue retailer to the UK’s second largest e-commerce pureplay. This included four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement.
Current external roles
- Group Chief Executive of Currys plc
- Member of the Audit and Remuneration Committees.